Creating an International Brand toolkit

We created a brand tool kit for the ‘pay television’

environment in Europe, Middle East and Africa.

The project started with a comprehensive review of all the

branding elements that exist for ABC in North America.

From this analysis we recommended the optimum toolkit

to create an ABC branded environment on various

television platforms. As video on demand platforms vary

widely, the toolkit offered different options dependent

upon the technical capabilites of the host platform (from

simple branding to animated flash screens).

Comprehensive guidelines including content framing

options were created to ensure ABC gets credit for all of

its great content!

Most Viewed

˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

BRAND IDENTITY

Bauer Media

BT Sponsorship

BT Tower

BT Vision

Diageo: Cardhu

Diageo: Classic Malts

Diageo: Malt Advocates

Diageo: Talisker

Diageo: Singleton

EMI

Mediaset

Press Association

Rolls-Royce

Sony PlayStation

SRG SSR

Standard Life Audience Award

Standard Life Edinburgh Festival

˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

BROADCAST DESIGN

Animal Planet

BBC Entertainment

Cielo

Deutsche Welle Kino

Deutsche Welle People & Politics

GTV

History

Net 5

PBS

Red Bull

RTE The Den

Serieclub

SF

Sky Cinema

Sky Movies

UKTV Gardens

Zee Studio

˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

USER INTERFACE DESIGN

ABC

BT Vision

Disney

Fastweb

FilmFlex

Sky Primafila

Swisscom

˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙˙

Testimonials

Awards

Showreel

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Creating an International Brand toolkit

We created a brand tool kit for the ‘pay television’

environment in Europe, Middle East and Africa.

The project started with a comprehensive review of all the

branding elements that exist for ABC in North America.

From this analysis we recommended the optimum toolkit

to create an ABC branded environment on various

television platforms. As video on demand platforms vary

widely, the toolkit offered different options dependent

upon the technical capabilites of the host platform (from

simple branding to animated flash screens).

Comprehensive guidelines including content framing

options were created to ensure ABC gets credit for all of

its great content!

Most Viewed

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