Brand Identity is about developing a distinctive tone of voice. We use strategic thinking & creative design to create a preference or command a premium for your brand.

We are a multi award-winning London based branding and design agency who bring brands to life via television, print, online, advertising, packaging and interactive TV

 

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contact@dunningpenneyjones.com

Tel: +44 207 4289491

Dunning Penney Jones

31 Oval Road

Camden Town

London

NW1 7EA

 

 

 
 

Sony PlayStation

Rebranding an Icon

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Following a creative pitch, we were appointed by Sony to

bring clarity to the PlayStation brand, which had become

diluted over the passage of time. We needed to re-establish

the brand's iconic status...

Tags: Brand Identity - Corporate communications

Singleton

Best tasting Single Malt

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Over the years, branding for The Singleton of Glen Ord,

The Singleton of Glendullan and The Singleton of Dufftown

had grown organically in their respective market territories. 

We were asked to bring cohesion...

Tags: Brand Identity - Brand Photography

SRG SSR

Creating a branded family

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SRGSSR is not only Swiss public Broadcasting Corporation

but also Switzerland's largest media organisation. Its radio

and television stations lead their respective markets in all

our language regions. Each brand...

Tags: Brand Identity - Logo Design

Talisker

Made by the Sea

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Talisker Whisky has strong brand presence but needed to

communicate a stronger emotional connection with its

consumers. Using the distillery location on the shores

of Skye as the lead, we created identity system building

on the elemental power of the sea...

Tags: Brand Identity - Brand Photography

EMI

Music Entertainment

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EMI, one of the worlds leading music companies needed

to create a visual identity to increase recognition for the

brand with business-to-business audiences. The identity

needed to reflect how the business has evolved from...

Tags: Brand Identity - Brand Presentation

Rolls-Royce

The power behind your brand

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Rolls-Royce were looking to take their marketing materials

aimed at airlines to a whole new level (and leave the

previous powerpoint presentations far behind). We

developed a moving image piece which...

Tags: Brand Identity - Corporate communications

Diageo's Classic Malts

Scotland’s Finest

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Diageo’s Classic Malts Selection represents Scotland’s

finest single malt whiskies from its six distilling regions.

We were appointed to create a new corporate design

system to communicate their new strategy and...

Tags: Brand Identity - Logo Design - Brand Photography

Corporate communications

Press Association

21st Century News

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With an impressive 140 year history, there is no doubt that

heritage is an integral part of the Press Association’s

identity. However, with the digital revolution the Press

Association has experienced significant expansion...

Tags: Brand Identity - Logo Design

Bauer Media

Showcasing a Portfolio

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We were briefed to develop a visual identity and brand

property to extend their existing logotype. The solution

that was derived from the Bauer square box and colour

palette distinctly frames the company's outstanding

brands to make them...

Tags: Brand Identity - Corporate communications

Standard Life Edinburgh Film Festival

Audience Award Sponsorship

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The ‘Standard Life Audience Award’ allows viewers at the

Edinburgh International Film Festival to vote for their

favourite film. We created a series of brand sponsorship

ads to run in the festival program and...

Tags: Brand Identity - Sponsorship

Standard Life Edinburgh Festival

The Return of Ulysses

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Standard Life’s was keen to celebrate its heritage in

Edinburgh by sponsoring a theatre production at the

festival. We developed a campaign around the

‘homecoming and reunion’ theme of...

Tags: Brand Identity - Sponsorship

BT Olympics 2012

Release you Potential

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BT’s sponsorship of the London Olympic and Paralympic

Games 2012 has been a significant event for the

telecommunications giant. Providing all the internet and

landline links during the games, for the...

Tags: Brand Identity - Sponsorship

BT Vision

Launching an IPTV Platform

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BT Vision is the new television service from BT. We were

selected to create a unique visual identity to express the

potential, colour and dynamism of BT Vision, both on the

service itself and in other media.  We worked...

Tags: Brand Identity - Broadcast Design - User Interface

Cardhu

Single Malt Scotch Whisky

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Cardhu is one of Diageo's premium Single Malt Whiskies.

We were asked to bring it into the 21st century, giving

them a new logotype and visual identity to help modernise

Cardhu and define it as...

Tags: Brand Identity - Logo Design - Brand Presentation

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