A Festival of Light

Sky Movies is the most complete subscription TV movie service in the UK. The brief to us was two-fold: help viewers navigate around its 12 channels by genre and demonstrate Sky’s understanding of, and passion for the individual genres. The identity of each channel features animation based on multiple projector beams, choreographed to reflect the movie genres; a glittering event for Sky Movies Premiere, explosive dynamism for Sky Movies Action & Thriller and spine tingling menace for Sky Movies Sci Fi & Horror. The cinematic treatment re-creates the cinema experience at home.