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BT’s sponsorship of the London Olympic
and Paralympic Games 2012 has been a
significant event for the
telecommunications giant. Providing all
the internet and landline links during the
games, for the workforce, venues, athletes,
committees and media is a true reflection
of its mission to ‘bring it all together’.
A clear logo relationship between the two
partners, and an opportunity to produce
materials, from literature, to taxis, to
animations in the run up to the games will
define BT’s position and commitment as a
powerful, global communications provider.
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“Dunning Penney Jones has consistently produced intelligent,
creative solutions for us, spanning screen, literature and corporate
identity; for the launch of BT Vision, for the promotion of BT Tower
and our sponsorship of the 2012 Olympic and Paralympic Games.
Their work is always supported by big ideas, elegantly expressed”
David Mercer Head of design BT