Single Malt Scotch Whisky

Cardhu is one of Diageo's premium Single Malt Whiskies. We were asked to bring it into the 21st century, giving them a new logotype and visual identity to help modernise Cardhu and define it as a premium brand. We developed a full identity system, created new pack photography and point of sale material for on and off trade. We also produced a comprehensive Growth Driver Toolkit for their key markets to develop and grow the Cardhu brand.