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Scotland’s Finest
Diageo’s Classic Malts Selection represents Scotland’s
finest single malt whiskies from its six distilling regions.
We were appointed to create a new corporate design
system to communicate their new strategy and support
the marketing of two new ranges aimed at meeting two
different commercial imperatives: maximising the value
of their rarest whiskies and maximising volume of the
more readily available malts.
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Tags
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“Today we have the most multi-national website
of any of Diageo’s businesses, we have remodeled
our entire global marketing initiative and have an
on-going direct dialogue with 300,000 consumers.
All of which would not have been possible without
our new identity.”
Nick Morgan
Marketing Director Classic Malts