Understanding Malt Whisky

The single malt scotch whisky marketplace is rich with

intricacies but its complexity can be intimidating to some.

To demystify the category and celebrate its mysteries

Diageo's malt business developed the Malt Advocates

Course, which is held at the Royal Lochnagar Distillery.

The objective of the course is to help the people within

the business truly understand single malts and to ensure

that product knowledge and appreciation are central to

all their marketing.

To accompany the course Dunning Penney Jones

designed and printed the course notes in an elegant A5

hard cover book, with four colour tasting maps, other

product information and a CD that includes all the

presentations used on the course. Each book is

personalised with the participant's name.

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Understanding Malt Whisky

The single malt scotch whisky marketplace is rich with

intricacies but its complexity can be intimidating to some.

To demystify the category and celebrate its mysteries

Diageo's malt business developed the Malt Advocates

Course, which is held at the Royal Lochnagar Distillery.

The objective of the course is to help the people within

the business truly understand single malts and to ensure

that product knowledge and appreciation are central to

all their marketing.

To accompany the course Dunning Penney Jones

designed and printed the course notes in an elegant A5

hard cover book, with four colour tasting maps, other

product information and a CD that includes all the

presentations used on the course. Each book is

personalised with the participant's name.

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