The World’s best tasting Single Malt

Over the years, branding for The Singleton of Glen Ord, The Singleton of Glendullan and The Singleton of Dufftown had grown organically in their respective market territories. We were asked to bring cohesion and clarity to these identities, so that The Singleton family could act and behave as a global brand.

For each Singleton, we rationalised and developed existing elements to create a core kit of parts, including colour palette, logos and brand photography as well as guidelines for usage. The result was a strong and simple identity system which helped unify The Singleton brand family in its global context.