Made by the Sea

Talisker has strong brand presence but needed to communicate a stronger emotional connection with its consumers. Using the distillery location on the shores of Skye as the lead, we created an identity system building on the elemental power of the sea with evocative imagery of rugged coastlines and crashing seas.

For the international markets we built a Growth Driver Toolkit to enable them to communicate the business goals and easily create their marketing materials. The end result was an elegantly modernised brand, building on existing credentials without losing their hard won brand recognition.