Extending the brand to On Demand

Disney is one of the best recognised brands in the world.

The brand’s television success is helped by being

platform agnostic, distributed widely and the ubiquity of

its content.

On-line, mobile and on demand television platforms are

important new channels to show and sell Disney content.

Extending the visibility of the Disney brand throughout

these new channels was an important commercial

opportunity for the company.

We were asked to develop the branding and brand

hierarchy as well as create a new logo from the

universally recognised ‘Mickey ears’, ensuring it was

flexible enough to work across all platforms including on

and off-air, on-line and mobile. Finally, we produced

guidelines for internal and external third party use.

Most Viewed

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Extending the brand to On Demand

Disney is one of the best recognised brands in the world.

The brand’s television success is helped by being

platform agnostic, distributed widely and the ubiquity of

its content.

On-line, mobile and on demand television platforms are

important new channels to show and sell Disney content.

Extending the visibility of the Disney brand throughout

these new channels was an important commercial

opportunity for the company.

We were asked to develop the branding and brand

hierarchy as well as create a new logo from the

universally recognised ‘Mickey ears’, ensuring it was

flexible enough to work across all platforms including on

and off-air, on-line and mobile. Finally, we produced

guidelines for internal and external third party use.

Most Viewed

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