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Enhancing the VOD user experience

Fastweb was one of the pioneer brands in non-linear

television landscape having been one of the first to

launch in Europe in 1999. After seven years they had

added so many new services and screens, it lacked

cohesion. Fastweb appointed Dunning Penney Jones to

undertake a complete review of the overall service and

make recommendations to improve the user experience

and increase sales.

We went back to basics, creating a clear and simple

creative solution, based on:

Improving navigation, accessibility and the asthetics of

the screens to enhance the overall user experience.

Simplifying the buying process by reducing the number

of screens to purchase content from seven to three,

focusing the consumer and encouraging sales.Providing

flexible template designs for the whole VOD area to

frame all the content and revitalise the brand.

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"Dunning Penney Jones did a very thorough fact

finding analysis of our service working with

marketing and our technical team. They made some

very valuable recommendations that enhanced the

overall look and feel for the user interface, with

navigational changes that made purchasing in the

VOD area much easier and more straightforward. As

an agency they have a good understanding of

technology with outstanding creative ideas."

Alessandro Petazzi Head of TV Fastweb

Now Managing Partner, On Cubed

Enhancing the VOD user experience

Fastweb was one of the pioneer brands in non-linear

television landscape having been one of the first to

launch in Europe in 1999. After seven years they had

added so many new services and screens, it lacked

cohesion. Fastweb appointed Dunning Penney Jones to

undertake a complete review of the overall service and

make recommendations to improve the user experience

and increase sales.

We went back to basics, creating a clear and simple

creative solution, based on:

Improving navigation, accessibility and the asthetics of

the screens to enhance the overall user experience.

Simplifying the buying process by reducing the number

of screens to purchase content from seven to three,

focusing the consumer and encouraging sales.Providing

flexible template designs for the whole VOD area to

frame all the content and revitalise the brand.

Most Viewed

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