Sony & Disney’s film VOD service

FilmFlex was the first nationwide video on demand film

service in the UK. It was a joint venture between Sony

and Disney. We were appointed to position FilmFlex as

a premier provider of movie entertainment in the home.

Inspired by the glamour of cinema marquee lights we

developed an identity that built a sense of occasion

around planning, buying, and watching a movie on the

service. Our involvement was four-fold:

Naming - Positioning - Logo & identity - User interface

Along with creating the identity and on-screen elements

we also developed an interactive promotional channel.

A simple user interface integrated with the broadcast

stream to achieve a seamless user experience for

browsing and purchasing films.

Most Viewed

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Sony & Disney’s film VOD service

FilmFlex was the first nationwide video on demand film

service in the UK. It was a joint venture between Sony

and Disney. We were appointed to position FilmFlex as

a premier provider of movie entertainment in the home.

Inspired by the glamour of cinema marquee lights we

developed an identity that built a sense of occasion

around planning, buying, and watching a movie on the

service. Our involvement was four-fold:

Naming - Positioning - Logo & identity - User interface

Along with creating the identity and on-screen elements

we also developed an interactive promotional channel.

A simple user interface integrated with the broadcast

stream to achieve a seamless user experience for

browsing and purchasing films.

Most Viewed

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