Idents need to engage and entertain the viewer. We create & refresh channel brands that are both distinctive and well loved, connecting with the audience across all platforms.

We are a multi award-winning London based branding and design agency who bring brands to life via television, print, online, advertising, packaging and interactive TV

 

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contact@dunningpenneyjones.com

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Dunning Penney Jones

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PBS

Epic True Stories

__

PBS UK marks the public television

company's first major foray abroad

since it was founded more than four

decades ago. We were tasked with

communicating the brand

promise of....

Tags: Broadcast Design - Idents

Presentation & Promotion

Sky Cinema

A Night at the Movies

__

We created a series of distinct sequences for Sky Italia's

Cinema’s nine different channels to emulate the production

values, feel and scale of cinema credits, and give each its

own identity....

Tags: Broadcast Design - Idents

Presentation & Promotion

Cielo

A bit of Sky for Everyone

__

News Corp’s newest free to air channel ‘Cielo’ needed

a brand identity that captured the channel’s new approach

and content, balanced with its roots in classic Italian

culture. Our solution features a...

Tags: Broadcast Design - Presentation & Promotion

Brand Identity - Logo Design - Brand Photography

Schweizer Fernsehen

Swiss public service broadcaster

__

We were appointed by the Swiss public service broadcaster

Schweizer Fernsehen (SF) to redesign their brand identity.

We simplified the existing, complex palette of corporate

colours and created a new logo, using red as the...

Tags: Broadcast Design - Presentation & Promotion

Brand Identity - Logo Design - Title Sequence

Sky Movies

A Festival of Light

__

Sky Movies is the most complete subscription TV movie

service in the UK. The brief to us was two-fold: help

viewers navigate around its 12 channels by genre and

demonstrate Sky’s understanding of...

Tags: Broadcast Design - Presentation & Promotion

Brand Identity - Logo Design - Title Sequence

Zee Studio

The Big Screen in India

__

Zee Studio, part of Zee Network a 24-hour English movie

channel, was launched in March 2000 and has been

constantly driven by the passion of bringing quality cinema

to the discerning Indian audience. Zee Studio's...

Tags: Broadcast Design - Presentation & Promotion

Brand Identity - Logo Design - Idents

BBC Entertainment

A Splash of Colour

__

International channel, BBC Entertainment, serves an

eclectic audience of entertainment lovers throughout Latin

America, SE Asia, India, Poland and Africa. Three idents

were required to specify the...

Tags: Broadcast Design - Idents

GTV

The twinkle in African culture

__

GTV broadcasts via satellite from London to sub-Saharan

Africa. We designed the visual identity for GTV and its three

new channels: G Prime (entertainment) G Sports 1(football)

and G Sports 2 (general sports). The identity appears...

Tags: Broadcast Design - Presentation & Promotion

Brand Identity - Idents

History

Connecting the past and the present

__

The recent re-brand of AETN prompted the initiative to

reform the image of the History Channel and its new

counterpart channel, Military History. Often a subject

marred by the preconception of...

Tags: Broadcast Design - Idents

Presentation & Promotion

Animal Planet

The Wildlife Network

__

Animal Planet is one of Discovery Communications’ best

known brands. The wildlife- and pet-friendly network –

just completing its 10th anniversary – wanted to grow the

network’s ratings and build on the...

Tags: Broadcast Design - Logo Design - Idents

Presentation & Promotion

Net 5

Net 5 Holland’s Leading Channel

__

Net 5 is a Dutch cable & satellite channel that first launched

in 1999 and has historically had a female bias. The channel

content is primarily series and reality shows. We were

appointed to create a new look for the...

Tags: Broadcast Design  Presentation & Promotion

Brand Identity - Logo Design - Idents

Serieclub

Dedicated to series

__

Série Club is a French satellite subscription channel owned

jointly by TF1 and M6. The channel broadcasts a diverse

range of series such as West Wing and Rome. It is the only

channel in France that is totally dedicated to...

Tags: Broadcast Design - Presentation & Promotion

Brand Identity - Logo Design - Idents

UKTV Gardens

UK’s first Gardening Channel

__

UKTV Style Gardens is the tenth channel to launch as part

of the UKTV network of digital channels. The channel

provides ‘the inspiration to create’ for ‘armchair’ gardeners

and experts alike. The four sequences...

Tags: Broadcast Design - Idents

RTE's The Den

Ireland’s best loved kids channel

__

The Den is Ireland's most popular children's channel. As

well as a stand alone service, it is also broadcast during

the day on RTÉ 2. Well established as a brand, its identity

needed to be refreshed after...

Tags: Broadcast Design - Idents - Logo Design

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ABC

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