Premium Cinema
Mediaset Premium is an Italian digital terrestrial television
service provided by Mediaset. We were tasked with creating
a new logotype for the launch of Mediaset’s new movie
channel, Premium Cinema. We created a strong and
distinctive logotype portraying Premium Cinema as a
modern, dynamic organisation, reflecting their brand values
and personality. A set of guidelines were provided to
demonstrated how the logotype and typeface should be
applied to their screen and print communications. The logo
type was so successful that it has been implemented
throughout many of the Mediaset Premium channels.
