Net 5 Holland’s Leading Channel
Net 5 is a Dutch cable & satellite channel that first
launched in 1999 and has historically had a
female bias. The channel content is primarily
series and reality shows.
We were appointed to create a new look for the
channel, aimed at widening the channel’s
audience appeal. The idents for the channel are
stories told in 5 shots. Each of the idents has an
alternative 5th shot, enabling a completely
different ending to the same story. All of which
reinforce the brand values of surprising, bright,
fun, stylish, sexy and contemporary.
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Tags
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“We normally do all our on-air branding in-house.
On Net 5 we looked for the first time outside. After a
3-way pitch we awarded the project to Dunning
Penney Jones. It has been a great experience to
work with them. Their creative work has been
outstanding and they have come up with many
different ways to execute their idea for the channel.
They clearly take immense pride in the work they
do and have great enthusiasm.”
Bob van der Put Creative Director Net 5
