Crown Royal Special Reserve
Launched: December 2009
We were briefed to redesign the packaging for this whisky to substantiate a premium
against its sister brand, Crown Royal, one of the top-selling spirit brands in the US.
Keeping the core elements of the brand, the colours purple, gold and red, and
re-interpreting them we created a beautiful, eye-catching package. Our work touched
upon every element and detail of the brand’s presentation without having
to change the actual bottle mould.