Epic True Stories
PBS is one of America’s most valued brands, with over 124
million viewers experiencing its award winning
programming across the USA. PBS UK marks the public
television company's first major foray abroad since it was
founded more than four decades ago. We were tasked with
communicating the brand promise of ‘Epic True Stories’ and
the breadth of content to be featured on the new channel
across its four key programming genres: history, science,
current affairs and arts and entertainment. We devised a
simple but visually arresting concept that involves taking the
viewer on a journey through vibrant imagery, using dynamic
camera moves to create an infinite photographic montage
that reflects the breadth of each genre. To reinforce the
scale and quality of programming, we commissioned four
differently themed music compositions to help further convey
the content genres in terms of pace and atmosphere.
