Swiss public service broadcaster
We were appointed by the Swiss public service broadcaster
Schweizer Fernsehen (SF) to redesign their corporate
identity. We simplified the existing, complex palette of
corporate colours and created a new logo, using red as the
national colour of Switzerland. SF 1 is SF’s flagship
channel.
We created a range of idents for the channel based on the
idea of ‘coming together as one’. The sequences were all
shot on location in Switzerland. We recommended
changing the name SF 2 to SF Zwei, distinguishing it
instantly from SF 1. A series of idents were created around
the idea ‘always two’.
A unique form of invision editing was used to reveal two
sequences simultaneously.
