A Night at the Movies
Sky Cinema in Italy has a new identity for its nine movie
channels. Dunning Penney Jones created a series of
strong, single-minded sequences for Sky Cinema’s
channels that are closer in production values, feel and
scale of cinema credits than television channels.
The main channel, Sky Cinema opens on a Rome
cityscape and tracks through the sky onto roving
searchlights, Sky Family depicts magical firework filled
balloons, Sky Classics is delivered by a beautiful film
goddess, Sky Max centres around an anti-matter
‘generator’,Sky Mania gives you a back stage view of
the fantastic world of movie production and Sky
Cinema Italia pays homage to classic Italian
cinema moments.
The new idents were aired to coincide with Sky Italia’s
corporate rebrand to now share the same branding
as BSkyB in the UK.
