Maximising Pay Per View sales

Primafila is Sky Italia’s pay per view service available

24/7 with the latest film releases, major sports,

entertainment events and adult programming. The

brand was in need of a re-fresh to clearly distinguish

it from the platform's standard sports and cinema

packages. To support a more premium proposition

we developed a distinctive on air package featuring a

dynamic and dramatic wall of lights.

We created a full on-air kit of parts using this wall of

lights imagery; this allowed consistent and clear

promotion of all content as well as the flexibility to use

traditional long format trails alongside shorter cover-

art promotions. We then developed key sales

messages and user instructions to work in

conjunction with promotional elements as well as

stand alone sequences.

Our creative solution has helped Sky maximise pay

per view sales and margins, by positioning Primafila

both as premium, and distinct from their other

services. The simple and flexible tool-kit allows their

in-house team to easily update the promotions.

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Maximising Pay Per View sales

Primafila is Sky Italia’s pay per view service available

24/7 with the latest film releases, major sports,

entertainment events and adult programming. The

brand was in need of a re-fresh to clearly distinguish

it from the platform's standard sports and cinema

packages. To support a more premium proposition

we developed a distinctive on air package featuring a

dynamic and dramatic wall of lights.

We created a full on-air kit of parts using this wall of

lights imagery; this allowed consistent and clear

promotion of all content as well as the flexibility to use

traditional long format trails alongside shorter cover-

art promotions. We then developed key sales

messages and user instructions to work in

conjunction with promotional elements as well as

stand alone sequences.

Our creative solution has helped Sky maximise pay

per view sales and margins, by positioning Primafila

both as premium, and distinct from their other

services. The simple and flexible tool-kit allows their

in-house team to easily update the promotions.

Most Viewed

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