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Maximising Pay Per View sales
Primafila is Sky Italia’s pay per view service available
24/7 with the latest film releases, major sports,
entertainment events and adult programming. The
brand was in need of a re-fresh to clearly distinguish
it from the platform's standard sports and cinema
packages. To support a more premium proposition
we developed a distinctive on air package featuring a
dynamic and dramatic wall of lights.
We created a full on-air kit of parts using this wall of
lights imagery; this allowed consistent and clear
promotion of all content as well as the flexibility to use
traditional long format trails alongside shorter cover-
art promotions. We then developed key sales
messages and user instructions to work in
conjunction with promotional elements as well as
stand alone sequences.
Our creative solution has helped Sky maximise pay
per view sales and margins, by positioning Primafila
both as premium, and distinct from their other
services. The simple and flexible tool-kit allows their
in-house team to easily update the promotions.
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