Sony PlayStation
Following a creative pitch, we were appointed by Sony to
bring clarity to the PlayStation brand, which had become
diluted over the passage of time. We needed to re-establish
the brand's iconic status in the global gaming market.
Our response was a simple, powerful solution which put the
PlayStation logo back at the heart of the brand, establishing
a clear brand hierarchy. This was supported by a strong
brand colour and a vibrant and dynamic rendering of the
PlayStation shapes reinforcing the positioning of 'rich
experiences'. Throughout the project we worked closely with
Sony's internal creative departments, creating a branding
solution which works consistently across all platforms,
including TV, print and outdoor advertising, online, social
media, retail and packaging.
