Following a creative pitch, we were appointed by Sony to
visually assert the Playstation brand's iconic status.
Our response was a simple, powerful solution which put the
PlayStation logo at the heart of the brand, establishing a
clear brand hierarchy. This was supported by a strong brand
colour and a vibrant and dynamic rendering of the
PlayStation shapes. Throughout the project we worked
closely with Sony's internal creative departments, creating a
branding solution which works consistently across all
platforms, including TV, print and outdoor advertising, online,
social media, retail and packaging.