Audience Award

The ‘Standard Life Audience Award’ allows viewers at the Edinburgh International Film Festival to vote for their favourite film. We created a series of brand sponsorship ads to run in the festival program and during events run at the cinemas.

The ads showed Standard Life’s support of the awards, whilst a voting card was handed out before selected films made it easy for viewers to be part of the judging panel.

The award sponsorship programme culminated in an awards ceremony at the end of the festival.