Ireland’s best loved kids channel

The Den is Ireland's most popular children's channel. As well as a stand alone service, it is also broadcast during the day on RTÉ 2. Well established as a brand, its identity needed to be refreshed after many years on air. The solution had to keep the name, speak to a range of ages and be easy to adapt.

‘The Den’ suggested a physical place, so we visualised the name itself as a colourful place with lots of doors leading unexpectedly to different content.